Three packages. The prices are the prices.
No quote, no discovery call before a number, no "from". Each package is a one-time build price and a monthly upkeep, and both are written here.
$350
plus $50 a month
Starter Site
For businesses that already have a name and identity and simply need a professional, reliable first impression online. Something to point customers to that shows you're legitimate, reachable, and easy to find.
Website
- A single page covering introduction, services, and contact details. Everything a first-time visitor needs in one place.
- Fully mobile-responsive on phone, tablet and desktop.
- Your phone number and email shown plainly, and tappable on a phone, so a customer can reach you in one touch rather than filling in a form.
Branding
- Uses your existing logo and colours as they are. No redesign work included.
- If you don't have a logo or colours yet, I'll choose a simple, suitable colour and font pairing as part of the build.
Also included
- On-page SEO: page titles, meta descriptions and structured data.
- Analytics set up in your own account.
Monthly upkeep, $50, included in every Starter Site. Hosting, your domain name and its renewal, uptime monitoring, security updates, and small content and image changes made for you. It is not optional and it is not a lock-in: stop it with one month's notice and the site files and the domain go with you.
$750
plus $75 a month
Brand + Site Most popular
A multi-page website paired with a proper visual identity, so the business looks cohesive and deliberate across every page rather than a single standalone site.
Website
- Up to 3 pages, typically Home, About, and Services or Contact, structured around how customers actually make decisions.
- Fully mobile-responsive across every page.
- A contact form that sends straight to your email inbox. No dashboard to log into, no separate account, and nothing that quietly stops working.
Branding
- A cohesive colour palette: primary, secondary, accent and neutral tones.
- A deliberate typography pairing for headings and body, used consistently across the site.
- A refined or lightly redesigned version of your existing logo, or a simple new mark.
Also included
- On-page SEO and structured data across every page.
- Analytics set up in your own account.
Monthly upkeep, $75, included in every Brand + Site. Hosting, your domain name and its renewal, uptime monitoring, security updates, and small content and image changes made for you. It is not optional and it is not a lock-in: stop it with one month's notice and the site files and the domain go with you.
$1,400
plus $100 a month
Full Brand Suite
A complete, ground-up brand identity: custom logo, full brand guidelines, and a larger website, for businesses that want everything to feel deliberately designed from the first touchpoint.
Website
- Up to 5 pages, with room for a gallery or portfolio section.
- Fully mobile-responsive across every page.
- A contact form that sends straight to your email inbox. No dashboard to log into, no separate account, and nothing that quietly stops working.
Branding
- A custom logo designed from scratch, refined from a small set of initial concepts.
- A brand guide PDF: colour codes, font names, logo usage and spacing rules.
- Social media templates: a profile image and 2 to 3 post layouts, ready to reuse.
Also included
- On-page SEO and structured data across every page.
- Analytics set up in your own account.
- Print-ready business card design.
Monthly upkeep, $100, included in every Full Brand Suite. Hosting, your domain name and its renewal, uptime monitoring, security updates, and small content and image changes made for you, plus keeping the social templates refreshed. It is not optional and it is not a lock-in: stop it with one month's notice and the site files and the domain go with you.
Bought, renewed and looked after by me.
I register your domain name and keep it renewed, and the cost sits inside your monthly upkeep, so there is no separate bill and nothing for you to remember. It is held in my account while I look after the site, and it is transferred into your name free whenever you ask for it. Your Google Business Profile is verified by you, because it has to be, so that one is in your name from the first day.
Questions
How much input do I get into the design?
As much as you want, and none of it requires design vocabulary. The direction comes out of a conversation about your business and your customers, not a form asking you to pick a typeface. Then options are shown to you as things you can look at, so "that one, but darker" is a completely useful piece of feedback.
After that you get the revision rounds included in your package: one on Starter, two on Brand + Site, three on the Full Brand Suite. A round means you send everything you want changed in one go and it all gets done together.
Why is the monthly upkeep not optional?
Because a website that nobody is hosting, renewing or patching stops being a website, usually about eleven months later when the domain quietly lapses. Every site I build needs hosting, a domain that gets renewed, and someone watching it. Charging for that properly is more honest than pretending a site is a one-time purchase and leaving you to discover otherwise.
It also means small changes are just done. New hours, a new photo, a price that moved. You send a message and it happens, rather than turning into a quote.
What if I want to stop the upkeep?
Give one month's notice and it stops. The site files are handed to you so you can host them anywhere, and the domain is transferred into your name at no charge. Your logo, your brand guide and your templates were yours from the day the build was paid for and are not affected at all.
There is no minimum term, no exit fee, and no version of this where stopping costs you your website.
Who buys the domain name?
I do, and I keep it renewed. The cost comes out of your monthly upkeep, so there is no separate bill, no second account to set up, and nothing for you to remember.
It sits in my account while I am looking after the site, which is what keeps it simple. The part that matters is what happens if you leave: it is transferred into your name free, within five business days of you asking, and that is written into the terms rather than just promised here.
Do you host the site?
Yes. Hosting is part of the monthly upkeep, along with the domain renewal, uptime monitoring, security updates, and small content and image changes.
What sort of businesses do you work with?
Small service businesses, mostly solo operators and teams of two to five. Physiotherapists and allied health, trades, personal trainers, cafés, small clinics, mobile services. If you are the person who answers the phone and also does the work, that is the fit.
Based on Sydney's Northern Beaches, working with businesses across New South Wales.
What do I need to have ready before we start?
Less than you would think. A Google Business Profile claimed and verified in your own name, and I will walk you through that if it does not exist yet. The domain I handle.
Beyond that: any logo files you already have, photos of your work or your premises, and the text about your services. If the text is not written, that is normal, and the conversation at the start is usually where it comes from.
What if I don't have a logo?
It depends on the package. On Starter, a simple and suitable colour and font pairing is chosen as part of the build. On Brand + Site, you get a refined version of what you have, or a simple new mark. On the Full Brand Suite, a custom logo is designed from scratch and refined from a small set of initial concepts.
What happens if I need changes later?
The revision rounds in your package cover changes during the build. Once the site is live, small content and image changes are covered by your monthly upkeep at no extra charge. Anything larger, a new page or a new section, is quoted in writing before any work starts.
How do payments work?
Half the build price to begin, the balance on completion. Upkeep starts once the site is live and is billed monthly from then on.
Get in touch